As a producer, you expect that when you rebrand a company that you’ll be exploring color, usage, creating style guides and printing new identity collateral. But when you rebrand a big company that sells a lot of different drinks and products in multiple environments, every package, cup, can, even down to the straw wrapper, receive this new identity. To make this rebrand successful for SBC, we were challenged with how to print our new mark and brand colors consistently across a myriad of print processes and collateral. 

Seattle's Best Coffee

rebrand

ARTWORKER + PRINT PRODUCER + STUDIO DIRECTION

freelance, FT director of electronic production [creature, seattle]

BRAND IDENTITY     ADVERTISING    PACKAGING     OOH     RETAIL

TESTIMONIALS

Cara did two tours at Creature. Both times taking our Epro to a high level and with incredible dedication. She is tireless and relentless. After being away for 7 years, Cara came back with the same commitment to her craft, but with a whole new level of leadership ability and quickly became a key department head and contributor to overall agency process.

JIM HAVEN / EXECUTIVE CREATIVE DIRECTOR — CO-FOUNDER / CREATURE

In the year that Cara and I worked together at Creature I think I gained about 10 years of knowledge from her. She has such a knack for communication, and the extreme patience to walk you through something if you are having trouble understanding it. Management folks aren’t always the most savvy when it comes to certain details of the production process, which often creates miscommunication with the clients, schedule frustrations, and budget nightmares. With Cara there was never confusion, only clarity. She was always willing to talk through problems and work together to create solutions. This made for happy clients, happy agency staff, and beautiful end results.

SARAH TRUEBLOOD / DIRECTOR OF PROJECT MANAGEMENT / CREATURE

I worked with Cara developing several coffee packages for the Seattle's Best Coffee brand. She is professional and an expert in what she does. I would highly recommend Cara and would love to work with her again anytime. Challenges always come up in the design and print process and Cara is great at brainstorming ways to overcome those challenges and create a beautiful finished product!

BROOKE HUFFMAN / GLOBAL COFFEE ENGAGEMENT MANAGER /
STARBUCKS COFFEE COMPANY

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