core packaging redesign
Our team was tasked with changing T-Mobile's classic retail store into a playground themed experience. We worked closely with Callison architects as they designed the interior furniture and structures and we focused on creating content and graphics for interactive user personalization kiosks, theme driven video and product walls, lifestyle and product photography, easily digestible technical product and rate information and window displays. We created and developed the playground theme in four fully operational stores across four US cities. The playground stores were a success and T-Mobile began converting many of their classic stores and kiosks into this playground theme.
retail brand design
ARTWORKER + STUDIO DIRECTION / MANAGEMENT
freelance [publicis west, seattle]
ADVERTISING BRAND RETAIL
Cara was one of the bright spots on a project that was inherently challenging. Although tasked with multiple projects and extremely tight deadlines, I could always count on Cara to remain calm, committed and to get the job done without compromising quality. She's a gem and someone I really enjoyed working with.
TENA OLSON / SENIOR ACCOUNT DIRECTOR / PUBLICIS WEST