Polaroid Originals launched their latest camera, OneStep+, this year at IFA 2018 Berlin, Europe's biggest tech conference. We teamed up on the design and build with with scenic designer Andreas Bergmann to create a welcoming playland that invited the viewer to explore "More ways to play." There was the larger than life OneStep+ camera, a light painting room, a fun photo backdrop w/ roving photographers to take your picture, a visual history of Polaroid cameras, as well as over 100 Polaroid images matched to the film type they were shot on. Matching color across 4 different materials and 3 print vendors was a challenging task, but the results were beautiful and well received.
IFA 2018 exhibit design
SENIOR ART PRODUCER + PRODUCTION MANAGER
freelance [polaroid originals, berlin]
TECHNOLOGY BRAND EXHIBIT EVENT
Cara's ability to produce work at the highest level, problem solve, take responsibility for large projects as well as work well with outside vendors; has given my team a much needed support. In terms of experience and capability, it is very difficult to find a freelancer to step in to my position and know that my responsibilities will be covered. When she has covered in my absence, my department was successful in delivering several large projects with Cara's leadership.
MATTHEW ANTEZZO / HEAD OF ART PRODUCTION / POLAROID ORIGINALS