This redesign affected all of Starbucks® core coffee packaging sold domestically and internationally in retail stores and CPG [Consumer Packaged Goods]. Due to the enormity of this undertaking, a press test involving many different impressions was created and printed. These tests were referenced repeatedly by both creative and production as we progressed in the unique digital color builds for each blend. They helped us determine the ink color and tints based on the interplay and legibility of the artwork both on and off the shelf, and ensured that all of the packages worked as both stand-alones and married back to the family.
core packaging redesign
ARTWORKER + PRINT PRODUCTION SUPPORT
freelance [starbucks global creative, seattle]
PACKAGING BRAND INTERNATIONAL
Cara managed prepress production on several large, extremely complicated projects during her time with us. She has design, print production and prepress experience, and employs all of her knowledge along with a rare work ethic to collaborate with creative and production partners to meet challenging deadlines. And, most important, to do the work right. She welcomes responsibility and works well with others to achieve great results on time. I was able to turn over complete product line projects to her, knowing she would provide tactful advice to inexperienced designers on one hand, and offer her learnings from past print production experience to a new print manager on the other, as well as communicating effectively with the vendor. She prepressed most of the files for these projects herself, and before she left she schooled others in the process. She willingly worked extra hours when deadlines demanded it, and I could rest easy as a manager, knowing that she would do a stellar job. The terms "awesome" and "rock star" are often overused. But they truly do apply to Cara!
MELODY GRIEVES / PREPRESS MANAGER / STARBUCKS COFFEE COMPANY
JEN MOORE POLASKI / CREATIVE DIRECTOR / STARBUCKS COFFEE COMPANY
Cara joined Starbucks Global Creative to help develop and release files for new core coffee packaging. She brought substantial experience in a highly specialized packaging form, and was an invaluable collaborator. Cara has a great eye for detail and an analytical mind, and partnered closely with the design team to achieve great creative within very restrictive production processes. She identified potential issues so that we could solve them early and efficiently, and was invested in the project throughout the entire process. Cara is a positive presence, and is highly respected and liked by all within the team.