Starbucks Global
core packaging redesign
2015's Avon 39 the Walk to End Breast Cancer event materials showcased the power of real women and did not use models in the shoot. Black and white photography utilizing straight-on headshots, gritty, textured type treatments with strong statements, combined with 100% magenta accents provided a strong visual campaign. It showed the power, determination and strength of cancer survivors and allowed the viewer to connect with these women as a whole person. Materials produced for this 2-day, 39.3 mile walk happening in 7 US cities included national magazine print, out of home posters for transit and city events, participant training handbook, stationary, static and flash web banners and site.
