2015's Avon 39 the Walk to End Breast Cancer event materials showcased the power of real women and did not use models in the shoot. Black and white photography utilizing straight-on headshots, gritty, textured type treatments with strong statements, combined with 100% magenta accents provided a strong visual campaign. It showed the power, determination and strength of cancer survivors and allowed the viewer to connect with these women as a whole person. Materials produced for this 2-day, 39.3 mile walk happening in 7 US cities included national magazine print, out of home posters for transit and city events, participant training handbook, stationary, static and flash web banners and site.
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