I'll be honest, I had to look up who Jax Jones is when this project came in. Great that he's a producer and I got to work with speaker racks and Asic's cool shoes for the creative. I find it fun to design and produce for retail spaces. I like the interaction that it has with people coming and going, not giving another thought to the fact that people like our team is thinking about how they are navigating the store and buying shoes. Cage T-Shirt box, Large banner, Canadian box .. exactly.