core packaging redesign
My professional experience began in Chicago in International Business, but I found my true passion after designing a poster for a friend's queer club opening. Inspired by my love of 20th century screen-printed posters, iconic logo design and Bauhaus, I embarked on a graphic design degree at Southern Illinois University.
On graduating I moved west to sunny Los Angeles, designing movie posters and producing for the visually radical Raygun magazine. When the sun became too blazing, I moved to green and rainy Seattle where I became part of the vibrant music scene, producing varied commercial work and designing for local small businesses, communities and underground events.
It was here that I realized my love of getting deep into the details to create beautifully crafted brand identities, including traditional print campaigns, custom packaging and directing production studios. Continuously seeking new professional challenges with diverse clients and projects, combining my business and creative experience, I built a successful freelance career.
Perhaps it's the hustle of my New York upbringing – the pace and energy of being constantly on the go – that led me to Berlin 4 years ago. Berlin’s vibrant creativity inspires me to keep learning, with new connections and communities, absorbing everything I can about life, music, design and German.